Happy Trails

Our beloved Trovester Kate is leaving #thenoke to fully concentrate on Trove West in Big Sky, Montana, starting July 1st. Kate has long been in love with the mountainous beauty of Montana and we wish her all the best as she spends her cold weather days skiing and her warm weather days frolicking in the fields with her husband and their sweet pups, Sadie and Mulligan.

From wine fueled planning and scheming meetings to market excursions that ended with restorative yoga (much needed after long days on our feet), we've had more than our share of fun building The Trove. So much has changed since we first opened our doors and we couldn't have predicted The Trove would have two sister stores already! Be sure to follow @trovestorewest on Instagram to keep up with Kate and to get a load of all the fun and merch they offer. And if you ever find yourself in Big Sky, be sure to swing by to say hello to our Kate and her Montana friends. 

By the by, Kate's reclaimed and sassy items will soon be leaving The Trove here in Roanoke, so if you've had your eye on something, now's the time to make hay!


We're sure going to miss you, dearest Kate! #peaceout

Fantastic Fathers

Spoil daddy dearest rotten this year with interesting and unique versions of the standards. We love shopping for the guys so our men's department is always well-stocked with books, home goods, neckwear, personal accessories and even some cool tools. From the perfect cocktail hour to grilling in style, here are a few of our picks for Father's Day 2017.

We Trovesters appreciate a well-appointed cocktail hour so we line our shelves with tons of appropriate accessories in store. Izola consistently provides elegant goods, like a gorgeous matte gold flask that mom will envy to chic, unbreakable (!!!) glasses for dad's favorite concoction. 

Take Pop's grilling game to the next level with light up tools so he can fire up the coals any time. Package these slick beauties with a tasty new hot sauce recipe (+ all the necessary ingredients) for a fun gift you can enjoy together. We're quite partial to this Habanero Peach Hot Sauce recipe, courtesy of The Peach Truck. *Did you happen to catch them as they rolled into Northeast Indiana? If not, hop on their mailing list so you don't miss out next year. 

Come to #thenoke to shop our full selection or take a peek at our curated list online. See something you like and want to nab it right away? We offer a local pickup option. Let us know how we can help you pull off your best Father's Day gift yet! 

Magnificent Mothers

75% of us Trovesters are moms and 100% of us have one, so we feel like we've got a lock on what moms of all ages and interests would like for Mother's Day - in addition to your undying love, of course. Some moms adore sparkling jewels and gorgeous fragrances, while others dig a super soft, flattering tee or a kickass tech accessory.

Take a peek at some of our picks, click through our online shop and come take a few laps in store to pick out the most perfect gift for the magnificent moms you love!

FIND Melani Wilson...

Trovester and tireless #ladyboss, Melani Wilson is always on the go. Check out an excerpt from her latest blog post for our sister store, The FIND, below...


"I have strong Indiana roots and I will always have a special place in my heart, and life, for this beautiful state. It's where I was raised and where I raised my children. It is home to extended family and cherished friends, as well as my business interests. Northeast Indiana is becoming such a dynamic place to live, work and play, which certainly makes it harder to leave for my various adventures and much easier to return home."

Giving Thanks

We Trovesters are so excited for the tastiest of days, Thanksgiving! While we have a whole slate of festive shenanigans planned for this season, we always love to kick off the holidays by sharing some of our fondest memories, most favorite traditions and those highly anticipated, carb-heavy side dishes we can't wait to devour.

As a kid, we spent Thanksgiving at my Grandma and Grandpa Welker’s home. After the huge dinner that my grandma prepared all by herself, starting at 4 am, she would slip off for a nap. My dad and uncles would take the kids outside, no matter the weather, for some football. We would kick field goals over the most perfectly spaced limbs on a big tree in their front yard. I was the only girl in the bunch and I loved being part of that.
— Melani
Thanksgiving is my most favorite holiday! I love the 5 am turkey bastings, our traditional morning run with those willing to brave my brother in law’s routes, my Dad’s famous Bloody Mary’s (obscene amounts of horseradish!), group food prep, snacking from sun up to sun down, my mom’s fab carrot cake and the lively dinner conversations (avoiding politics this year). And I’m always so thankful to spend it with family members who trek from the East Coast. Bring on the food coma!
— Leslie
Some of my traditions have changed through the years, but one of my most cherished memories was serving those less fortunate at Pine Street Inn, when I lived in Boston. When I moved to Fort Wayne, I gladly signed up to serve lunch for The Boys and Girls Club. Giving back to others is so important and I’m happy to do my part. In recent years, Thanksgiving finds me traveling abroad with my family. I’m so thankful to make new, enriching and meaningful memories with them while I can.
— Kate
My memories are of a classic Thanksgiving with my family, preparing and enjoying a very traditional menu. My mother’s stuffing is always perfect and my sister makes the most heavenly ginger cookies, topped with a pumpkin spread. I dream of their signature dishes year round. After we’ve eaten way too much, we set up my mother’s Christmas decorations, including her treasured nativity scene. It’s a lovely tradition we all adore, especially my mother.
— Mark

We wish you and yours a lovely day filled with good food, lots of laughter and gratitude.

- Melani, Leslie, Kate and Mark

Keep Them Young

We have so many fantastic goodies for littles at The Trove right now. Charming books, squishy bath toys and deliciously soft lovies are just a handful of adorable things your minis will fall head over heels for...

Instead of those big box toy stores, bring your kiddos to The Trove and let them pick out something fun. And, no trip to #thenoke would be complete without a stop in to Moose & Mollie's for lunch, sweet treats or both! Check out our map of what's cool in our slice of Indiana and make a day of it in Roanoke.


Bring the kids to The Trove! 

Word to Your Mother

With Mother's Day on the brain, we Trovesters recently enjoyed a lively email thread where we shared some of the wisdom we've gained as well as a few funny stories we've collected along the way. Motherhood is no joke but thankfully, there's much comic relief for those of us who are lucky enough to know the highs and lows of parenting. 

Here's a little glimpse into the convo from our most recent emails...

Some of our all-time favorite parental sayings are quotes from movies. Our kids are just now catching on:
* Be the ball.
* You can do it or you can do it with dignity.
* Are you for goodness or for badness?
* I don’t think that word means what you think it means.

Vitamin D and Saline Spray cure most things.

Use the “real” words with your kids.

Example: I’m pregnant with my son, taking my 5 year old to her pediatrician appointment.
Doctor: So your mommy has a baby in her tummy. Her reply, said with great contempt: The baby is in her uterus!

I was so proud.

And then there's this gem, taken from the daughter of a Trovester:

An important skill that my mom taught me early on was the ability to laugh at myself. The world is a lighter place if you can joke (and take a joke) with the people you meet along the way. Of course my mom always led by example. She embarrassed herself on a monthly basis- whether it was having a thong fall out from her pant leg in the airport security line or accidentally flashing the guests at a Halloween party when her costume malfunctioned. In these moments however, my mom hardly even blushed, but rather absorbed these situations so that she could later share them with her friends and family over a glass of wine. No wonder she has always been popular.




Life, Liberty & the Pursuit of Style

We Trovesters just love the 4th of July. What could be better than celebrating Independence Day with friends, family, fireworks and a good old American cookout? The Trove is stocked with locally made sauces, cocktail mixers, barware, the most charming flasks, sweaters, backpacks and loads of home decor that would make Betsy Ross beam with pride. Let your heart ring true for the red, white and blue with just a few of our favorites below.

To see the whole shebang, you simply must pop by the shop before your festivities begin. Or, check us out on House Account, where you can see our latest and greatest merch and shop right from your phone.


Stars & Stripes Forever!

Here's what we Trovesters love the most about America's birthday:

Kate: We have a new tradition of spending the 3rd of July with 6 other couples at the Continental Divide where we sing all our favorite patriotic songs. It's a fun evening filled with lots of love for our country and some of our dearest friends. 

Kim: The 4th of July is all about the revelrous celebration of our nation's birth. Thus, it's all about the fireworks, baby! Cue Katy Perry...

Melani: Nothing says 4th of July to me like all those cute red, white and blue desserts --- I love them all. I cap the night with fireworks on the beach while sipping a rosé, feeling grateful for family and neighbors. 

Mark: I love the long weekend at the lake with roaring bonfires and a tasty potluck BBQ. Simple and lovely. 

Leslie: I love to be out on the lake in an old fishing boat under a banner of pyrotechnics, listening to Neil Diamond's rendition of My Country Tis of Thee. I was raised in the military so the 4th of July is a fun holiday as well as a celebration of friends and families who've given so much to our country.

We wish you all a fantastic and safe holiday!


What a Dad Wants

He wants... 

...a great drink at the end of the day. Present him with a DIY Gin Kit, fun cork coasters or a set of cheeky shot glasses.



...to see and be seen. Perhaps Dad doesn't always nail it in the style department. Help your old man out with some cool new specs. a preppy-cool keychain or wallet, a sleek money clip or unique bowtie. Does your old man sport a rockin' beard? Pamper him with nourishing beard tonic.



...to up his game. Outfit him with an old school playing card and dice set. Does he like to put pen to paper? A leather bound journal and gorgeous pen made from bullet casings will have him writing in style.

From amazing brands like swell, smathers & branson, herbivore, scojo new york and so (so!) much more, The Trove has everything you need for dear old Dad. Shop us this week for truly unique and special gifts for every kind of Father.


“Sometimes I think my papa is an accordion. When he looks at me and smiles and breathes, I hear the notes.” 
― Markus ZusakThe Book Thief