The building is taking shape. Technically it is done; we have a certificate of occupancy. But a certificate of occupancy does not a store make. We have many, many tasks ahead of us, but for some reason they don’t feel like work.
Another big part of the pre-work we are doing is coming up with our store’s branding and identity pieces. I’m learning so much by working with one of my cohorts who has a background in PR with the Denver Broncos! (and a was in the army to boot, so I tend to listen when she speaks!). Also, we have enlisted the help of a dear friend of my daughter’s, Anaîs. This woman is a godsend—talented, creative, timely and responsive. We’ve been doing most of our work via email and across a 3 hour time difference, but it hasn’t mattered a bit.
Here is a peek at our logo:
Here is the mock up of the sign:
Do you like?
Our tag line is: a store of delightful things.
We hope you’ll visit us on or after November 8 to see it all come together!