Introducing Our New Trovester, Jodi Golm!

Meet Jodi...

and help us welcome her to The Trove!

Jodi Golm spent years in the marketing department of a Fortune 500 company. Tired of near-constant work travel, she decided to make a switch so she could spend more time with her family. A lifelong devotee of home design and decor, Jodi started working as a designer for a local builder in August of 2010 and hasn't looked back. 

In her work for Timberlin Homes, Jodi focuses on thoughtfully designed elements, using reclaimed materials and interesting, unique details that reflect each client's taste. From rustic barn beams and shiplap to traditional tile and brick, Jodi is passionate about providing a bespoke vibe for every space and taste. 

Jodi's approach to design is all about layering. Expertly mixing styles and elements makes a well-designed house a home. "My favorite look is when nothing is purely one thing or another - a little bit farmhouse with a little industrial, vintage and antique with new. I love neutrals and prefer texture over color and tend to favor muted tones found in nature, layering them together for that much-needed pop."

When The Trove opened, Jodi "was so excited to find a place where people who love Anthropologie, Terrain and Magnolia Home could shop locally. I've been a fan of The Trove since minute one, so I'm honored to now be part of it!" 

Jodi will be bringing her signature style to #thenoke with finds from antique and vintage markets from the Midwest to Texas, and is always on the hunt for a great architectural piece. The perk of adding Jodi to The Trove mix is that since she's a designer, she can help shoppers pull together their home's look or assist in sourcing complementary pieces.

Take a peek at just a few of the items Jodi will be bringing to The Trove Barn...

Jodi and her family are currently building their forever home on Fort Wayne's north side. She says it's been interesting to be on the other side of the Timberlin building experience, which has given her an enhanced perspective for her client work. Jodi and her husband, both Fort Wayne natives, enjoy traveling, their church and school communities and driving their two busy daughters to all their activities.

Swing into #thenoke and say hello to Jodi. We're beyond thrilled to have her on Team Trove!

FIND Melani Wilson...

Trovester and tireless #ladyboss, Melani Wilson is always on the go. Check out an excerpt from her latest blog post for our sister store, The FIND, below...

IMG_1881.JPG

"I have strong Indiana roots and I will always have a special place in my heart, and life, for this beautiful state. It's where I was raised and where I raised my children. It is home to extended family and cherished friends, as well as my business interests. Northeast Indiana is becoming such a dynamic place to live, work and play, which certainly makes it harder to leave for my various adventures and much easier to return home."

Introducing the Trove Ambassadors

We've partnered with five dynamic, young and local ladies who adore style as much as we do. You might have seen them popping up in our social media feeds or even in store. Led by our marketing intern, Jessica Carroll, our Ambassador program is meant to provide inspiration and opportunity for them as well as for us Trovesters. We'll be regularly sharing their favorite things from our shelves as well as their perspective on style. This is just the beginning of a beautiful friendship! 

trove ambassadors

Anna Ekdahl

"I'm a junior at Homestead High School, a volunteer in the children's department at my church and love going out for dinner with loved ones. When I was younger, I lived in England for two years and traveled around Europe and Africa with my family! I'm loving all the beautiful pearl pieces in The Trove's jewelry department right now."

trove ambassadors

Grace Lehmann

"I'm a freshman at IPFW in Fort Wayne, transferring to study architecture at Ball State’s College of Architecture and Planning next Fall. Personal is about creating art within yourself. My style is just like my personality, all over the place! I'm especially into the collection of tops and blouses at The Trove right now. So many great, casual yet stylish looks."

trove ambassadors

Heather Nellum

"I'm graduating from Bishop Dwenger High School and will be attending IPFW in the Fall. I love being creative and having fun with my friends and family, as well as making others laugh and smile. My current fave from The Trove is Little Barn Apothecary's coffee and mint body scrub. It leaves your body feeling incredibly soft and moisturized and the scent is the perfect pick-me-up."

trove ambassadors

Jessica Carroll

"I'm a Senior at Homestead High School, attending Ball State University in the Fall, to study Journalism and Marketing. I spend most of my time with a book in one hand and coffee in the other, but enjoy doing anything outside, spending time with friends hiking and exploring. My favorite product from The Trove is anything and everything POL - there isn't a piece I don't love."

trove ambassadors

Raegan McComb

"I'm a freshman at Ball State University, studying Telecommunications with a focus on video production. I have a passion for photography, hiking and generally spending time outdoors and I just can't get enough time with dogs. My favorite piece from The Trove is the amazingly soft Barefoot Dreams zip hoodie because it feels like I’m hugging a cloud when I wear it!"

 

The future looks bright!

For more from these ladies, and some fresh style inspo, follow along on Instagram by searching for #TroveAmbassadors

Market Shenanigans

In our never-ending quest for the coolest merch in the land, we Trovesters trek all over the globe, often going for a divide and conquer method. This first quarter has seen Trovesters traveling to Atlanta, Las Vegas and Los Angeles for gift, home and makers markets. We're dedicated to stocking our store with unique and thoughtful goods, items not found in the big box stores or sitting on the shelves of other spots in town. While professional shopping sounds like one hell of a gig (it does have its charms), it can be stressful and sometimes grueling. We carefully create budgets, a physical plan of attack for the massive square footage of these markets and keep goals in mind for our specific departments. Then, we throw a good portion of that out the window on day one. Take a peek at some of our latest adventures in retailing:

Melani & Kate take Los Angeles

We came, we shopped, we drank. We cling hard and fast to our honed survival skills.

The scene can be overwhelming at times and eyes start to glaze over. This bright and fun collection of goodies grabbed our attention.

Of course, we take time for trips to farm markets and walks on the beach. We can't imagine visiting Cali without getting a little sand in our shoes. 

Trovesters

As is tradition, we put our feet up at the end of the work day for much needed rest and relief. This is just one of the coping mechanisms we use in order to rally for dinner.

salt and straw

When you encounter Salt & Straw, you simply cannot help but treat yo self

Trovesters

L.A. was kind to us, as always.

Refresh and Revamp for 2017

Late last year, we started making plans for a revamp of The Trove; a makeover, if you will. After a handful of years in business, we felt it was time to shake things up, move things around, clear some space and make room for new obsessions. We're doing this in the digital realm as well, but that's a story for another time. 

We Trovesters have been busy bees this month, executing our carefully laid plans and coming up with new ideas on the fly. We've expanded our clothing category, given our fab selection of shoes a new, more shop-able display (look for a new outstanding summer line to be added here too!) and curated our massive jewelry selection into a dazzling array. Our ever-growing men's department, as well as our sweet and soft children's department, and our home and gift categories, received updates as well. Whew! 2017 is off to a very productive start.

Come shop the latest and greatest in clothing, accessories, home decor and gifts. And if you need extra incentive, we have two racks loaded with fantastic clothing at 50% off and a selection of shoes at 30% off!

You simply must come see us in #thenoke.

Chasing Slow

We Trovesters are head over heels in love with the oh so talented Erin Loechner. Her blog, Design for Mankind, has inspired us for years and now, she's given us a beautifully written book to obsess over. 

Who could have known that more would make us feel like less?
— Erin Loechner

Chasing Slow is a must-read for anyone feeling even remotely crushed by the excesses of modern life. Loechner's account of her journey from more, more, more to Chasing Slow is a delightful and engaging read and we just can't say enough good things about it (or her, quite frankly).

Loechner is an Indiana girl who is sweet, generous, kind and incredibly talented, and we're especially proud to call her a friend. We wish her nothing but joy and success as she launches her first (and please, please, please, not her last) book. 

We're beyond confident Chasing Slow is going to be the book of 2017.  We'll soon have autographed copies for sale at The Trove and sister store, The FIND, and a book signing party with Erin is in the works so stay tuned!

Sayonara 2016!

We Trovesters are a passionate bunch. We never have a lack of plans, dreams, goals and wishes, and we keep pretty busy chasing after them throughout the year. Here are just a few of the things kicking around in our heads as we rocket towards the new year...

My greatest wish is for 2017 to be politics-free. I know that’s not realistic but wishes don’t have to be, right?
— Mark
So many resolutions, so little time!

1. To give a compliment to someone new each day.
2. To strive for better eyebrows!
3. To stress less about my kids’ rooms.
4. To volunteer more.
5. To try something new in Fort Wayne each month.
6. To spend more quality time with the people I love.
— Leslie
My resolution for 2017 is to be more passionate and involved in issues that matter to me, not just random volunteering.
— Kate
My goals are to remain optimistic, to read more, to spend as much time taking care of myself as much as I take care of other people and to stay open to possibilities.
— Melani

Last Minute Gifts

If you're not quite finished with your holiday shopping, get thee to #thenoke! We have fab gifts for everyone, from slick barware and unique cook books to home fragrances and decor, to the most coveted S'well bottles (hot liquids stay hot for 12 hours, cold liquids stay cold for 24)! And, if you've ever been inside The Trove, you know we have SO! MUCH! MORE! in store. 

Swing in to The Trove and polish off your last minute list. We'll even help you out with tissue and bags for each of your gifts. Add a sprig of evergreen to the bag, clipped from your tree, perhaps, and you're good to go!

FYI: The Trove will be closing at 2pm on Saturday, December 24th.

The 2016 Trove Gift Guide is here!

We Trovesters work all year to curate the greatest gifts for all holidays, events and life occasions, because gifting well is kind of our thing. We've done some of the heavy lifting for you by creating these guides to make checking off your gift list as easy as possible. As always, we have so much more in store. We're practically packed to the rafters with holiday decor, stocking stuffers and gifts for everyone on your list. Take a spin through our guides then make your way to #thenoke!

Happy Gifting!

 

 

Come wrap up (or start on, depending) all your holiday shopping at The Trove in charming Roanoke!