We've partnered with five dynamic, young and local ladies who adore style as much as we do. You might have seen them popping up in our social media feeds or even in store. Led by our marketing intern, Jessica Carroll, our Ambassador program is meant to provide inspiration and opportunity for them as well as for us Trovesters. We'll be regularly sharing their favorite things from our shelves as well as their perspective on style. This is just the beginning of a beautiful friendship!
Market Shenanigans
In our never-ending quest for the coolest merch in the land, we Trovesters trek all over the globe, often going for a divide and conquer method. This first quarter has seen Trovesters traveling to Atlanta, Las Vegas and Los Angeles for gift, home and makers markets. We're dedicated to stocking our store with unique and thoughtful goods, items not found in the big box stores or sitting on the shelves of other spots in town. While professional shopping sounds like one hell of a gig (it does have its charms), it can be stressful and sometimes grueling. We carefully create budgets, a physical plan of attack for the massive square footage of these markets and keep goals in mind for our specific departments. Then, we throw a good portion of that out the window on day one. Take a peek at some of our latest adventures in retailing:
Melani & Kate take Los Angeles
We came, we shopped, we drank. We cling hard and fast to our honed survival skills.
The scene can be overwhelming at times and eyes start to glaze over. This bright and fun collection of goodies grabbed our attention.
Of course, we take time for trips to farm markets and walks on the beach. We can't imagine visiting Cali without getting a little sand in our shoes.
As is tradition, we put our feet up at the end of the work day for much needed rest and relief. This is just one of the coping mechanisms we use in order to rally for dinner.
When you encounter Salt & Straw, you simply cannot help but treat yo self.
L.A. was kind to us, as always.
Refresh and Revamp for 2017
Late last year, we started making plans for a revamp of The Trove; a makeover, if you will. After a handful of years in business, we felt it was time to shake things up, move things around, clear some space and make room for new obsessions. We're doing this in the digital realm as well, but that's a story for another time.
We Trovesters have been busy bees this month, executing our carefully laid plans and coming up with new ideas on the fly. We've expanded our clothing category, given our fab selection of shoes a new, more shop-able display (look for a new outstanding summer line to be added here too!) and curated our massive jewelry selection into a dazzling array. Our ever-growing men's department, as well as our sweet and soft children's department, and our home and gift categories, received updates as well. Whew! 2017 is off to a very productive start.
Come shop the latest and greatest in clothing, accessories, home decor and gifts. And if you need extra incentive, we have two racks loaded with fantastic clothing at 50% off and a selection of shoes at 30% off!
You simply must come see us in #thenoke.
Chasing Slow
We Trovesters are head over heels in love with the oh so talented Erin Loechner. Her blog, Design for Mankind, has inspired us for years and now, she's given us a beautifully written book to obsess over.
Chasing Slow is a must-read for anyone feeling even remotely crushed by the excesses of modern life. Loechner's account of her journey from more, more, more to Chasing Slow is a delightful and engaging read and we just can't say enough good things about it (or her, quite frankly).
Loechner is an Indiana girl who is sweet, generous, kind and incredibly talented, and we're especially proud to call her a friend. We wish her nothing but joy and success as she launches her first (and please, please, please, not her last) book.
We're beyond confident Chasing Slow is going to be the book of 2017. We'll soon have autographed copies for sale at The Trove and sister store, The FIND, and a book signing party with Erin is in the works so stay tuned!
Sayonara 2016!
We Trovesters are a passionate bunch. We never have a lack of plans, dreams, goals and wishes, and we keep pretty busy chasing after them throughout the year. Here are just a few of the things kicking around in our heads as we rocket towards the new year...
Last Minute Gifts
If you're not quite finished with your holiday shopping, get thee to #thenoke! We have fab gifts for everyone, from slick barware and unique cook books to home fragrances and decor, to the most coveted S'well bottles (hot liquids stay hot for 12 hours, cold liquids stay cold for 24)! And, if you've ever been inside The Trove, you know we have SO! MUCH! MORE! in store.
Swing in to The Trove and polish off your last minute list. We'll even help you out with tissue and bags for each of your gifts. Add a sprig of evergreen to the bag, clipped from your tree, perhaps, and you're good to go!
FYI: The Trove will be closing at 2pm on Saturday, December 24th.
The 2016 Trove Gift Guide is here!
We Trovesters work all year to curate the greatest gifts for all holidays, events and life occasions, because gifting well is kind of our thing. We've done some of the heavy lifting for you by creating these guides to make checking off your gift list as easy as possible. As always, we have so much more in store. We're practically packed to the rafters with holiday decor, stocking stuffers and gifts for everyone on your list. Take a spin through our guides then make your way to #thenoke!
Happy Gifting!
Come wrap up (or start on, depending) all your holiday shopping at The Trove in charming Roanoke!
Giving Thanks
We Trovesters are so excited for the tastiest of days, Thanksgiving! While we have a whole slate of festive shenanigans planned for this season, we always love to kick off the holidays by sharing some of our fondest memories, most favorite traditions and those highly anticipated, carb-heavy side dishes we can't wait to devour.
We wish you and yours a lovely day filled with good food, lots of laughter and gratitude.
- Melani, Leslie, Kate and Mark
A Sneak Peek @ Our Legendary Barn Sale
We're gathering so much GREAT stuff for our annual Legendary Barn Sale, listing it all would simply take too long. So, we thought we'd share with you a few sneak peeks...
Do NOT miss our Legendary Barn Sale. From big furniture to teeny, glittering jewels, our charming barn will be packed to the rafters (ok, not literally - that would be a fire hazard) with your new favorites. Save the date, bring your friends and make a day of it in #thenoke!
Once a year, one day only. Up to 50% off.
September 10th, 10a - 5p.
Proud Trovesters
We Trovesters are proud to have assembled quite the creative team. From our initial group of partners, we've added bloggers, writers, photographers and a few Jills-of-all-trades. One of these creatives is the outstanding Demi Balogun. Full-time college student (she's working on a degree in Engineering), part-time blogger slash photographer slash marketer, Demi is a powerhouse and we couldn't be happier to have her on Team Trove. When you see a gorgeous image on our Instagram account, it's pretty safe to say Demi was the one behind the camera.
So, when Demi was tapped by Harper's Bazaar as one of this year's Fabulous at Every Age winners, we weren't surprised but we were awfully proud. We know there are so many great things in store for her because she's a beautiful person, inside and out.
Please join us in congratulating our gal pal Demi and congratulate us for knowing to snap her up a few years ago! We kid... Then, follow her on Instagram @itsdemib to be inspired on the daily.